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Career Change Success Stories and Case Studies

P2R Career Change Case Studies

Many of my career coaching clients started out exactly where you are now.

Having worked hard for success and armed with years of experience, extensive skills and powerful strengths, they were no longer fulfilled, growing or happy in their jobs.

Undertaking a P2R Career Coaching Program helped them clarify what they really wanted; challenge limiting beliefs; uncover opportunities and transition into exciting new roles and careers.  

Here are some of their inspiring stories to help you see what’s possible for you…

*Note: Names have been changed to respect client confidentiality

A Compeling Brand Unlocks New Career Path


Jenny's allied health clinical background had led her to set up a risk management consultancy with a business partner.  For the first few years all had gone well and the business had rapidly grown to employ 20 consultants. But with the growth, Jenny found herself increasingly conflicted and frustrated by an emerging toxic culture and covert power struggle.


A series of poor business decisions and ongoing values clashes led Jenny to ‘confront the brutal facts of her reality’ – she realised she could no longer work for the company she had co-founded many years before. She started to doubt her own ability and the ongoing stress was damaging her health and her confidence.


Through the P2R Advanced Career Accelerator Program, she identified her purpose, future career direction and what she needed to be personally and professionally fulfilled.

Clarifying her strengths, transferable skills and desired reputation, Jenny created a conscious and deliberate personal brand to strongly position herself for roles that would align with her leadership style and beliefs.

Her Career Plan included updating her resume and LinkedIn profile, a targeted networking strategy and surrounding herself with mentors who could help her.


  • Within 12 months, Jenny had successfully secured a General Manager’s role with one of Australia’s largest listed companies. While the demands of the role were high, she thrived on the challenge and improved her team’s performance, quickly getting onto the radar of key decision makers as a fast track, high potential leader.
  • Her success was rewarded when she was approached to head up an even bigger division of the company. Her clear personal brand created a positive reputation, helping her progress quickly within a successful company that truly values her.
  • Best of all, developing her brand, helped Jenny clarify what was important to her and consciously develop her own authentic leadership style, aligned with her values. She successfully replaced stress with energy and motivation. In her words, "I've got my Mojo back!"

Actionable Advice:

If something doesn't feel right, it probably isn't! Taking action early will prevent the slide into frustration and self doubt. Start by writing down what's important to you and build your brand based on what you want to be known 'for' and 'as'.

Curious to discover YOUR Compelling Brand and what knowing it could lead to?

Too Specialised to Move… Limiting Beliefs Shattered!


Working for a Top 20 ASX company that employs thousands of people across 8 divisions and more than 30 businesses, you’d be forgiven for thinking its employees are spoilt for choice when it comes to career progression.


But when General Manager Ian conducted performance reviews he noticed many of his team were professionally ‘stuck’. Whilst they were highly skilled, the specialised nature of their work and experience created a belief that they couldn’t progress beyond what they were currently doing.

Without specific career goals or a career plan, many believed that the company was responsible for progressing their careers.


Caroline designed and facilitated a 1 day, Professional Development Career Planning Workshop where participants learnt how to overcome common career planning traps.

The group set individual career goals, identified over 30 different options for professional development and learned from others who had built diverse and successful careers within their company.


  • Participants identified their purpose, interests, valuable strengths and discovered they did indeed have a wide range of transferable skills.
  • They created individual Career Plans, mapped out career goals, developed professional pathways and took responsibility for their own career success.

Thank you so much for our Career Planning Workshop today. It gave me important new insights, motivation and valuable tools which I’m ready and now able to put into action!”

Nat - Manager, Insurance Industry

Actionable Advice:

If you don't know where you're going, any road will get there!  

Taking time to identify your purpose (the unique difference only you can make), valuable strengths and transferable skills will help you create an actionable Career Plan that gets you to where you want to go.

Creating your Career Plan is easier than you think!

Making the Leap from Director to CEO


When a departmental restructure resulted in his branch being disbanded, Don ended up in a role that was effectively a demotion. 


Working long hours on a highly political project led to stress and frustration and he could see no way out.

I had previously coached Don as part of an Executive Leadership Development Program and could see that his policy knowledge, leadership and relationship building skills, deep intellect and strategic planning abilities were now under-utilised.


Through a targeted Advanced Career Accelerator Program, Don identified his ideal role (one where he was autonomous, empowered and accountable), personal strengths and professional value proposition.

With a revamped resume and LinkedIn profile he developed a relationship building, networking and recruitment strategy and undertook intensive interview preparation. Best of all, creating a new narrative helped Don regain his battered confidence


  • Within 3 months, Don’s networking strategy paid off and he was approached to apply for a role, heading up a regulatory body for an industry he had worked in previously. Against a strong field exceptional candidates, Don was successful.
  • As a CEO who thrives on ‘getting things done’, he quickly rediscovered his mojo, rolled his sleeves up and today is thriving on reforming the organisation, leading his team and his ‘buck stops with me’ accountability.
  • Actionable Advice:

    Life is too short to be working somewhere that doesn't value or appreciate you!

    If you've lost out during a restructure, are being ignored, excluded and overlooked, these are warning signs that it's time to move. 

    Not sure how to start your New Job Search or feeling too scared to try?

    From Stay Home Mum to Successful Business Owner


    Linda’s professional life BC (before children) had been in retail, communications and marketing. But with 10 years out of the workforce raising her three beautiful children, she was unclear what she could or wanted to do when her youngest started school.


    While she had some ideas, she didn't know where to start or how to figure it out. Her new career also had to be flexible and fit in around school hours whilst also being able to grow as her children grew older.


    Through the P2R Career and Lifestyle Change Program, Linda discovered her purpose, passions, strengths and skills. She explored different options, worked out what she wanted to do and created a plan to fill in the missing gaps in her experience.

    Tapping into her creativity, strengths, skills and potential created unshakeable self-confidence as she gained a range of empowering beliefs and strategies to action her Career Plan.


    • Already running a small online business selling imported children’s art and co-ordinating fund raising events for charities, Linda created a portfolio career that would be meaningful, varied, flexible and balanced.
    • Having decided she wanted to be a Personal Stylist, Linda completed a professional styling course and spent 15 months working alongside an established stylist to learn the ropes while she set up her own business.
    • Building her reputation with repeat clients and referrals, she’s established a highly successful business on her own terms. Creating balance between work, family and life, she collects her children from school, travels and makes her career work for her.
    • Linda loves the freedom of being her own boss and the challenges of adapting her business. She's built a strong brand and social media following 

    Caroline exceeded all my expectations. From our first session I found her to be extremely approachable and attentive. She was dedicated and passionate about me achieving my goals and her knowledge and wisdom was ever present.

    Her positive and enthusiastic manner was contagious and I found myself feeling on top of the moon after every session. 

    She has provided me with clarity and a new focus around my future. She has changed my mindset for the better. I now have the tools to move myself past things blocking my path. I have learnt the benefit of ‘effective questioning’. I can achieve my dream job – it’s just a question of taking action. You can tell she truly loves her job!

    Linda S - Business Owner/Professional Stylist

    Actionable Advice:

    If you crave flexibility, diversity and freedom, a Portfolio Career may be for you! Start by identifying what you love and are passionate about. Match your strengths, skills and experience and build up different elements of your career one step at a time.

    Thinking a Portfolio Career could be perfect for you but don't know where to start?

    From Deeply Unhappy to Coveted United Nations Role


    Highly skilled and experienced program manager Tess was working for a non-profit organisation that was gripped with political infighting and a toxic culture.


    Knowing she had to get out, but not knowing how to find a role that would challenge and fulfill her, Tess was wracked with self-doubt, deeply unhappy and stuck.


    Coaching with Caroline through the Career Reboot Program, Tess became crystal clear that she wanted to have a greater impact through meaningful work in the mental health space.

    Creating an 'Ideas Bank', identifying her unique value and strengths and developing a compelling personal brand story, enabled Tess to actively expand her network and engage advocates who could help her.


    • Tess was asked to apply for a role at the UN to roll out a Global Mental Health Program - her dream job!
    • Targeted interview coaching, enabled her to clearly and confidently interview via Skype.
    • Tess was the successful candidate and is now happily living in New York, delivering the program and making her difference to millions of people around the world.

    I wake up each day, constantly having to pinch myself that this is real! I could never in my wildest dreams imagine I'd be doing something that is so important, that will help so many. Every day I am so grateful to you for helping me re-boot my career.

    Tess F -  Global Mental Program Manager, United Nations

    Actionable Advice:

    It's easy to think that 'dream jobs' are only possible for other people! But why NOT you?

    Start by identifying your dream organisations - places you'd love to work for. Research them thoroughly to identify what skills and experience they need and look for. Use your network and LinkedIn to create connections and build relationships and identify ways you can add direct value to build your profile with those who need to know who you are and what you do.

    Know where you'd LOVE to work but don't know how to land a role there?

    Burnout Recovery Relaunches Career


    As someone who couldn't say 'No' and a classic 'high achiever', Mai was on the verge of a breakdown when we first met. Passionate about her work in sales, she had unintentionally taken on more and more until she was drowning and didn't know how to break free.


    Passionate about her work in sales, she had unintentionally taken on more and more until she was drowning and didn't know how to break free. This had gone on for years and she felt like a mouse on a treadmill - relentlessly pedaling and unable to hop off.


    Taking long service leave gave her the chance to step back, press pause and breathe...

    Reframing unhelpful beliefs (many she'd carried since childhood), created the space Mai needed to reconnect with her true self and develop healthier stories to better serve, support and nurture herself.

    The Career Reboot Program, gave Mai the space and structure she needed to identify what she was truly passionate about and discover where and how she wanted to use her skills, strengths and knowledge.


    • Within 3 weeks, Mai was sleeping well, exercising regularly and reconnecting with her husband and daughters - which she hadn't been able to do for years.
    • Within 2 months, Mai identified what she needed to be balanced, challenged and fulfilled and how to prioritise her wellbeing, without the guilt.
    • 4 months later, Mai was calling the shots in her new career as a private consultant and earning 60% more than she had in her previous role.  She also had a waiting list of clients, thanks in part to her newfound ability to set and maintain boundaries.

    I can't believe I wasted so many years dreading my work and not seeking help! Caroline was a breath of fresh air who helped me rediscover ME. Equal parts compassionate and challenging, she helps you quickly get to the core of what you really want and then inspires and guides you to go after it.

    Mai C -  Professional Consultant

    Actionable Advice:

    Don't wait until the Burnout alarm bells are going off!  If your work is draining rather than energising you for a prolonged period of time, it's time for a change.

    Wondering how to discover what's out there for you that you'd love rather than dread?


    Authentic, non evasive, able to support me to see & bring on my potential without being directive

    Caroline was sensational during our Coaching. Authentic, non evasive, able to support me to see & bring on my potential without being directive. Caroline was always professional with a dash of humour and personable always. Structured whilst able to think outside of the box! I am thankful for our time together. It was a turning point, one that I continue to learn from.

    Mandy Baxter , Manager, Youth Services | Barwon Child, Youth & Family

    Very insightful and honest yet pragmatic and resourceful

    I got a tremendous amount of knowledge and understanding of my personal strengths and weaknesses from my time with Caroline. I found her to be very insightful and honest yet pragmatic and resourceful with the advice and coaching provided. I take a lot of wisdom and perspective from the time spent. I am a better person for it.

    Ralph Muthaya , Head of Food & Beverage | Melbourne Racing Club

    Exceptional at drawing out what lay dormant in me

    Caroline was exceptional at drawing out what lay dormant in me. Her strategies are simple but highly effective in assisting me to develop strong high level skills to run a large, highly complex, challenging and values driven government program. I found the experience of working of working with Caroline highly empowering by providing me with the ability to make the best of my people, my boss and of course me. She is well trained and very skilled at her job but most importantly to me - she is real, kind and challenging!

    Mariela Diaz , Director, Family Violence Reform | Magistrates Court of Victoria

    Refusing to solve my challenges for me – Caroline asked the right questions, let me work at my own pace and ensured that I was very much the owner of my results

    Having experienced multiple personal and career setbacks, Caroline came into my life when I was stuck … and tired. Caroline demonstrated an unbelievable amount of patience as I steadfastly refused to get out of my own way. Refusing to solve my challenges for me – she asked the right questions, let me work at my own pace and ensured that I was very much the owner of my results. Most importantly, I walked away strong – with a toolkit of skills I carry with me to this day – demonstrated by the fact that as I have faced further challenges, I have got through them with remarkable ease – taking the learning with me and leaving behind what I no longer need. I cannot recommend Caroline highly enough. The possibilities are a reality now.

    Fiona Tribe , Director | White Owl Consulting

    Amazing and liberating to know that you can search, stretch and examine thoughts, aspirations and re-train your thinking

    Initially when thinking about professional coaching I wasn’t sure what to expect, or what it would really mean. After all, I knew that I would be confiding in someone I didn’t really know - scary stuff! Within the initial session Caroline was able to address my concerns. This was a professional relationship, not a friendship. From the first session, I felt comfortable with Caroline knowing that she wouldn’t judge me and that I could trust her with everything.

    It is amazing and completely liberating to know that you can search, stretch and examine thoughts, aspirations and re-train your thinking without that feeling that you may hurt, disappoint or damage a key relationship in your life.

    Through coaching I have redefined my boundaries and been able to accept that I can only control me – this was a major step for me and a path that Caroline expertly guided me through. Not once did Caroline tell me what to do, feel or behave. The success or failure of this, of me, was based solely on me.

    Friends comment that following this experience I am much more grounded, self -aware, self-confident and trusting. Caroline was an amazing support and guide to me. Her capability to explore, examine and listen without telling me what to do was key to the success of this experience. Her patience and willingness to explore what is important to me without judgement was liberating.

    I would recommend this experience to anyone who wishes to take their life to the next level, in another direction or address some of their self-limiting beliefs or overcome obstacles. My advice, in undertaking coaching with Caroline, is to give it 110%. Caroline will give you 110% and, as the old saying goes to get the most out it – go hard or go home. You will be only cheating yourself if you give it any less.

    Suzanne Collins , Scrum Lead, Product Definition Solution | Telstra

    Deep listening, consistently positive attitude and belief that anything is possible creates the climate of trust

    I invited Caroline to be my coach and guide as I retired from my CEO role. Caroline’s non judgmental, big picture, possibility thinking approach; along with her capacity to listen deeply and challenge helped me set priorities and chart and navigate a positive transition for the organization and for myself. I am now embarking on the next stage of my life journey. I have a clear vision of the life I want to live, how I want to relate to others and make a difference in the world. Whether working within an organization or working one on one with a person, Caroline’s deep listening skills, consistently positive attitude and belief that anything is possible creates the climate of trust and the scaffolding required to move from the present reality, vision the future and identify a plan to achieve it. I recommend working with Caroline and P2R to anyone who seriously wants to make positive changes in their lives or in their organizations. Our time together opened doors for me – thank you for the gift of your wisdom and time.

    Ann Turley , Former CEO | Melbourne City Mission

    Believed in me, kept me motivated and stretched me think and act outside of my comfort zone

    The biggest change I gained from coaching has been in my thinking and approach to my role, both from top strategic perspective and day to day responsibilities. My physical and mental energy reserves are higher and I am now lot more confident in dealing with any issues.

    I have developed a strong capability to deal with my unhelpful internal dialogue. I have a better awareness of how I am feeling and what actions to take in dealing with negative or unhelpful thoughts and emotions.

    As my coach, Caroline:

    • Listened
    • Diagnosed and clarified the real underlying issues to uncover the goals I really wanted to achieve
    • Provided the right guidance and tools
    • Believed in me, kept me motivated and stretched me to think and act outside of my comfort zone
    Sunil Patel , CFO | Redcape Hotel Group

    Challenged me in career planning and leadership, helping me become more consciously aware of my strengths and leadership skills

    Caroline has been a wonderful coach/mentor to me over the last 6 months. She has vast knowledge and experience along with an excellent array of tools. Using this knowledge and experience Caroline was able to challenge and push me in the areas of career planning and leadership along with helping me to become more consciously aware of my strengths and leadership skills. I certainly gained a lot in a short period and have no hesitation in recommending Caroline.

    John C. , Business Partner

    Leads you in setting aspirational goals and then working through how these can be achieved in a very practical way

    I have been fortunate to work with Caroline for three periods of time, each related to new positions. When I gained my first acting executive position Caroline supported me in establishing myself in the role, then applying and being successfully appointed. Caroline provides a good balance of challenge and support in her coaching. She leads you in setting aspirational goals and then working through how these can be achieved in a very practical way. I didn't hesitate to re-engage Caroline when applying and moving into two further positions, as I knew that she would help me to quickly build a strong vision and plan for implementation. And apart from that, she's a great listener and helps me to keep things in perspective, including encouraging fun and balance in life! I wouldn't hesitate to recommend Caroline to friends and colleagues.

    Sue Buckley , Assistant Deputy Secretary | Dept Education & Training

    Enabled me to confidently apply my own insight and experience to any situation

    I was fortunate to have corporate coaching sessions with Caroline during a period of organisational change. Caroline helped me recognise my progress and enabled me to draw on my own strengths to address my goals. I was always assured that the very valuable "between" session calls (laser coaching) were never an imposition, and was able to use these sessions to clarify my decision-making processes through the most challenging moments. Caroline's innovative approach assisted me to expand my possible choices, to focus my thinking well, and to consider great alternatives. Being able to identify the “opportunities” that uncertainty can provide is a strength I gained. Caroline's expert coaching has enabled me to confidently apply my own insight and experience to any situation. She got to know me well , reflecting back at me an understanding of my situation, aspirations, goals, misgivings and limits….and then took me beyond them through our coaching sessions!

    Barbara Crowe , Executive Director | Dept Education & Training
    About Caroline

    Caroline Cameron is an award winning, master certified executive, career and business coach, speaker and author. Caroline is on a mission to help mid-career professionals and evolving organisations harness the power of change to achieve success in business, work and life. Read More About Caroline

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